HealthWise

An Easier Way to Connect Patients with Doctors in Nigeria

doctorimg2

My Role

UX Researcher
UX Designer
UI Designer
Graphic Designer

Type

BrainStation Diploma Capstone Project

Duration

8 Weeks

Introduction

I recently moved from Lagos, Nigeria to Toronto Ontario. I got to learn about the healthcare system in Canada and it is a sharp contrast from the Nigerian healthcare system.

I was on the phone with my sister and she was in the hospital with my niece, she had been there for a long while and the only reason why she was waiting to see a doctor was that the hospital was the best in her city for pediatrics. She would personally have done self-medication but she could not do that for her kid. This got me thinking about a digital solution.

The Digital solution called HealthWise aims to bridge the gap between patients and doctors by providing healthcare consultation through a smartphone application.

This case study was delivered as part of the requirements for a BrainStation UX diploma.

Nigeria, being one of the most developed African countries, is one of the worst states concerning health care rates. It should be said that the problem of the quality of service in Nigeria is one of the most acute health challenges in Nigeria. The prices at the private medical institutions are too high for the average citizen, and the services provided hardly correspond to their cost.

The Digital solution called HealthWise aims to bridge the gap between patients and doctors by providing healthcare consultation through a smartphone application.

This case study was delivered as part of the requirements for a BrainStation UX diploma.

lagos-nigeria

Lagos Nigeria: Image fromnaijalifemagazine.com

I.  The Challenge

Research Into the Problem Space

For having bagged the title of Africa’s biggest economy, Nigeria sure does disappoint when it comes to health care service delivery. More than half of Nigerians population live on less than $1.90 a day (‘Poverty Head-count’), making them one of the poorest populations in the world. As of February 2018, the country was ranked 187 out of 191 countries in the world in assessing the level of compliance with the Universal Health Coverage (UHC), as very few of the populace are health insured, whereas even government provision for health is almost insignificant.

Today, nearly 72 percent of Nigerians’ total health expenditures are paid for out of pocket, forcing people to choose between their health, housing, education, and even food for their children.

problem-space-ng

Opportunity

With the increasing connectivity and over 92 million Internet-enabled devices in Nigeria, it is expected that mobile health will proliferate and this will change the way patients gather health information and resources, propagating a new age of e-patients.

Hypothesis

For this project, I had a hypothesis before setting out to either validate them or knock them off, that Nigerians have a very bad experience with the health care system as a result of the lack of resources and manpower to fulfill the needs of the large country. I also believe Nigerians are seeking alternatives to ease their health care access situation.

II.  The Research Process

a. User Interviews

From research data in Nigeria, the highest age band of internet users are between the ages of 18 -35 (Source: Digital 2019: Nigeria by HootSuite). I interviewed 5 people between the ages of 25 - 32 all domicile in Nigeria. The purpose of the interview was to understand the experience with the health system. As I was in Toronto at the time of this research, the interviews were conducted over the phone and recordings of the conversations made with permission from the interviewee.

After the interview, I categorized the information from each interviewee under the categories Pain Points, Motivations and Behaviors.  I was able to draw the following insights from the information synthesis:

  1. Interviewees complained about issues such as lack of staff in the hospitals and limited resources. This results in long wait times at the good hospitals.
  2. Interviewees responded that they would prefer to do self-medication and would rather avoid the hospitals if possible.
  3. 85 percent of the interviewees have at one point searched for health information online and googled their symptoms.

"I wish there was a way one could get consultation online without having to go to the hospital physically."

"I wish there was a way one could get consultation online without having to go to the hospital physically."

Quote from Interviewee

b. Insights Consolidation

I created a persona to represent the target users, her name is Steph Uche.

persona2

I also created an Experience Map for Steph's hospital experience.

experience-map2

c. Design Challenge Question

With all the insights I gathered I was able to come up with the question:

How might we enable patients to easily access affordable health information and consultation?

III.  Ideation

a. User Epic and User Stories

For my design solution, the key experience is the epic “Consulting with a doctor”. This is also the minimum viable feature the product can ship out if it will be developed within a short time.

epics-2

b. Task Flow

For my design solution, the key experience is the epic “Consulting with a doctor”. This is also the minimum viable feature the product can ship out if it will be developed within a short time.

task-flow

c. Sketches & Wireframes

Once I got an understanding of the users, their task and stories, I started sketching design solutions. The process of sketching enables me to visualize different ideas and try out content placement.

skeches

Sketches

wireframe 1

First Wireframes

wireframe-2

Second Iteration after Testing

IV.  Usability Testing

Testing, Testing, Testing

My solution went through two rounds of user testing. My aim was to understand if users could complete the key tasks and how they interacted with the prototype

testing

V.  Visual Design

a. Moodboard & Brand Colors

The mood and emotions to be evoked from the application are those of calm, nature, trust and overall wellness. As a visual designer, I can translate these feelings and emotions using colours, hues, and saturation. The brand emotional keywords are Ease, Consistent, Life, Empathy, Deliberate, Fast, Saving, Safe, Reliable, Peace, Accurate, and Consistent.

Moodboard
Brand-color-interp

b. Hi-Fidelity Mockups

I designed for Android Agnostic for my solution as the highest smartphone operating system in Nigeria is Android. I pulled some patterns from Android agnostic applications such as google search app while still keeping in mind the Material Guidelines for Android. For the look and feel I wanted the app to mirror the look and feel of a hospital which is predominantly white in colour. For this project, I used some free medical icon set provided by www.agentestudio.com.

First-project-image

View Prototype →

Currently, the only task available to complete is "Seeing a Doctor" Task

c. UI Library

I designed for Android Agnostic for my solution as the highest smartphone operating system in Nigeria is Android. I pulled some patterns from Android agnostic applications such as google search app while still keeping in mind the Material Guidelines for Android. For the look and feel I wanted the app to mirror the look and feel of a hospital which is predominantly white in colour. For this project, I used some free medical icon set provided by www.agentestudio.com.

d. Marketing Website

I designed a marketing landing page to communicate the value proposition. The design challenge was "How might we create a strong value proposition that resonates with our target audience and communicate this to drive conversions?"

Version-2-web-Copy-22
Version 2 Mobile Copy

Learnings 

I found this project refreshing as it opened up my mind to different approaches to solving a design process.

The key learning for me was to get the input of specialists in the field of study early in the research process, especially if it’s in a regulated field.

I also learnt to Refine Interview questions to be more
open-ended

Next steps

The next steps will be to conduct more user testing on the prototype I currently have to improve the user flow. I would also love to explore some more User Epics for the application, for example, sign up, on-boarding process, medical records and prescription possibilities.

Thank you for your time

white logo

Social Links

Mosope Adebowale

Product Designer

©2019 All right reserved.